Description Green to green, red to red and so on. Apr 30, Version 1. Ratings and Reviews. App Privacy. Information Seller Alex Gievsky. Size Category Games. Compatibility iPhone Requires iOS 6. Mac Requires macOS Languages English. Price Free. In this way, you can check out app analytics and make improvements based on user reviews and stats. It makes sense to first increase downloads and then figure out a business model.
Having said that, the free version may not work well with certain apps. For example, those who are way above competitors, or have a clear and strong value proposition.
Charge a little extra so that you can run an app promotion at a reduced price and not feel the pinch. Learn more about app pricing models and strategies. The Calm app provides value through their Facebook posts to more than 1 million followers. Of course, choose which social media channels because your target users are not likely to be on all of them.
Engage and respond. Get help to build a social media following for getting app downloads. Add links in the description to get more app downloads. Social media competitions are a great way to not only increase your followers but also promote your app. Always remember that contests must offer value. Instant Encore arms you with tips on how to run a contest to get more app downloads. Depending on the category of your app, and what it offers, you may want to think about starting social network pages.
Influencer marketing has become increasingly popular. This marketing tool is easier said than done. The key is finding a win-win scenario to offer a partnership with someone who has already built credibility and trust with an audience on their social media account. And so the aim is to get as many ratings and reviews as possible and to do this, you have to proactively ask for them. If your app has a variety of positive reviews, it will likely create more downloads for your app.
Although it is important to generate positive reviews, it is equally important to respond to negative reviews. Learn the art of responding to poor reviews. Request reviews from well-established app bloggers, and include the preview video to help them understand how it works.
Make it easy for them to say yes when you approach them. Find ways of offering them some kind of benefit to review your app, perhaps a free premium version of your app. Your website is where you will offer guides like blog posts, and your website is also where search engines will send traffic to when you update it with regular content — be sure to take note of 32 of this article. Every website page should aim to get the reader to take one specific action, and if you want to get more app downloads, include a call to action that leads to your app download page.
This is specifically effective when you publish regular blog posts with topics that are relevant to the solutions your app offers. A landing page is different to a website in that while a website is for informational purposes, a landing page is a targeted page with an aim to achieve one specific goal. In the case of the above example, for instance, the aim is to get the user to click on the download buttons.
Since mobile websites are the number one source of app installs , make sure the landing page is geared for mobile. A landing page is usually used to direct traffic to it from ads or for pre-launches, or email marketing promotions.
Image Credit: OverthinkGroup. Use your website to draw traffic from search engines to get more mobile app downloads. The only catch is that you have to regularly add content, and quality content, so that search engine algorithms pick up your site and consider it valuable enough to display in search results. Create a content strategy around pillars of topics — these topics must be your core solutions and make sure content is written well and provides value to those you are trying to attract.
Upload content at least three times a month, but if you are in a highly competitive niche, you may need to up that amount, so find out what your competitors are doing before you design your content strategy. Bear in mind that it may take up to 3 months to start seeing results, but this is the best way to get traffic to your site without paying for advertising. Email marketing is still one of the best ways to promote your app and get more app downloads over time.
But email marketing does require technique, because as with all effective online marketing, emails also, for the most part, need to add value and not only be all about app promotion. So for instance, if your app tracks daily exercise, your email strategy needs to focus on things like exercise tips, a diet with exercise, how to start running, and so on, all depending on your target audience and their needs.
Alternatively, you could try cold emailing. Some industries have amazing results with cold emailing, and if your app fits into one of them, using software like Leadfuze to find email addresses, you can get more app downloads. As with most marketing ideas, the technique is essential to making it work and your focus has to be on subject headers and email copy.
Reviews and Ratings Reviews and ratings play a pivotal role in improving app visibility and organic downloads. Go Beyond Native app stores Making your mobile app available on different platforms can also be a big step towards reaching a wider range of audience and gain higher downloads. About the author Bhupinder Kour is the Technical Content Writer at Appinventiv Technologies who loves to pen down her understanding and knowledge in simplified and engaging manner.
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