HTML element tells the browser's bidirectional algorithm to treat the text it contains in isolation from its surrounding text. It's particularly useful when a website dynamically inserts some text and doesn't know the directionality of the text being inserted.
Content attributes : Global attributes Also, the dir global attribute has special semantics on this element. The bdi element represents a span of text that is to be isolated from its surroundings for the purposes of bidirectional text formatting.
The dir global attribute defaults to auto on this element it never inherits from the parent element like with other elements. This element has rendering requirements involving the bidirectional algorithm. This element is especially useful when embedding user-generated content with an unknown directionality.
In this example, usernames are shown along with the number of posts that the user has submitted. If the bdi element were not used, the username of the Arabic user would end up confusing the text the bidirectional algorithm would put the colon and the number "3" next to the word "User" rather than next to the word "posts".
HTML element overrides the current directionality of text, so that the text within is rendered in a different direction. The bdo element represents explicit text directionality formatting control for its children. It allows authors to override the Unicode bidirectional algorithm by explicitly specifying a direction override.
Authors must specify the dir attribute on this element, with the value ltr to specify a left-to-right override and with the value rtl to specify a right-to-left override. The auto value must not be specified. HTML element is a generic inline container for phrasing content, which does not inherently represent anything.
It can be used to group elements for styling purposes using the class or id attributes , or because they share attribute values, such as lang. It should be used only when no other semantic element is appropriate. In this example, a code fragment is marked up using span elements and class attributes so that its keywords and identifiers can be color-coded from CSS:. HTML element produces a line break in text carriage-return. It is useful for writing a poem or an address, where the division of lines is significant.
Content model : Nothing. While line breaks are usually represented in visual media by physically moving subsequent text to a new line, a style sheet or user agent would be equally justified in causing line breaks to be rendered in a different manner, for instance as green dots, or as extra spacing.
The following example is correct usage of the br element:. The following examples are non-conforming, as they abuse the br element:. If a paragraph consists of nothing but a single br element, it represents a placeholder blank line e. Such blank lines must not be used for presentation purposes. Any content inside br elements must not be considered part of the surrounding text. HTML element represents a word break opportunity—a position within text where the browser may optionally break a line, though its line-breaking rules would not otherwise create a break at that location.
Categories : Flow content. The wbr element represents a line break opportunity. In the following example, someone is quoted as saying something which, for effect, is written as one long word. However, to ensure that the text can be wrapped in a readable fashion, the individual words in the quote are separated using a wbr element. Any content inside wbr elements must not be considered part of the surrounding text.
Links are a conceptual construct, created by a , area , form , and link elements, that represent a connection between two resources, one of which is the current Document. There are two kinds of links in HTML:. These are links to resources that are to be used to augment the current document, generally automatically processed by the user agent. All external resource links have a fetch and process the linked resource algorithm which describes how the resource is obtained.
Hyperlinks These are links to other resources that are generally exposed to the user by the user agent so that the user can cause the user agent to navigate to those resources, e. For link elements with an href attribute and a rel attribute, links must be created for the keywords of the rel attribute, as defined for those keywords in the link types section.
Similarly, for a and area elements with an href attribute and a rel attribute, links must be created for the keywords of the rel attribute as defined for those keywords in the link types section. Unlike link elements, however, a and area elements with an href attribute that either do not have a rel attribute, or whose rel attribute has no keywords that are defined as specifying hyperlinks , must also create a hyperlink.
This implied hyperlink has no special meaning it has no link type beyond linking the element's node document to the resource given by the element's href attribute. Similarly, for form elements with a rel attribute, links must be created for the keywords of the rel attribute as defined for those keywords in the link types section. A hyperlink can have one or more hyperlink annotations that modify the processing semantics of that hyperlink.
The href attribute on a and area elements must have a value that is a valid URL potentially surrounded by spaces. The href attribute on a and area elements is not required; when those elements do not have href attributes they do not create hyperlinks. The target attribute, if present, must be a valid browsing context name or keyword. It gives the name of the browsing context that will be used. User agents use this name when following hyperlinks.
When an a or area element's activation behavior is invoked, the user agent may allow the user to indicate a preference regarding whether the hyperlink is to be used for navigation or whether the resource it specifies is to be downloaded. In the absence of a user preference, the default should be navigation if the element has no download attribute, and should be to download the specified resource if it does.
Whether determined by the user's preferences or via the presence or absence of the attribute, if the decision is to use the hyperlink for navigation then the user agent must follow the hyperlink , and if the decision is to use the hyperlink to download a resource, the user agent must download the hyperlink. These terms are defined in subsequent sections below. The download attribute, if present, indicates that the author intends the hyperlink to be used for downloading a resource.
The attribute may have a value; the value, if any, specifies the default filename that the author recommends for use in labeling the resource in a local file system. There are no restrictions on allowed values, but authors are cautioned that most file systems have limitations with regard to what punctuation is supported in filenames, and user agents are likely to adjust filenames accordingly.
The value is used by the user agent for hyperlink auditing. The rel attribute on a and area elements controls what kinds of links the elements create. The attribute's value must be an unordered set of unique space-separated tokens. The allowed keywords and their meanings are defined below. The possible supported tokens are noreferrer , noopener , and opener.
The rel attribute has no default value. If the attribute is omitted or if none of the values in the attribute are recognized by the user agent, then the document has no particular relationship with the destination resource other than there being a hyperlink between the two. The hreflang attribute on a elements that create hyperlinks , if present, gives the language of the linked resource.
It is purely advisory. The value must be a valid BCP 47 language tag. The type attribute, if present, gives the MIME type of the linked resource.
The value must be a valid MIME type string. User agents must not consider the type attribute authoritative — upon fetching the resource, user agents must not use metadata included in the link to the resource to determine its type. The referrerpolicy attribute is a referrer policy attribute. Its purpose is to set the referrer policy used when following hyperlinks.
It is initially null. If this element's href content attribute is absent, set this element's url to null. Otherwise, parse this element's href content attribute value relative to this element's node document. If parsing is successful, set this element's url to the result; otherwise, set this element's url to null. When elements implementing the HTMLHyperlinkElementUtils mixin are created, and whenever those elements have their href content attribute set, changed, or removed, the user agent must set the url.
If element's url is non-null, its scheme is " blob ", and it has an opaque path , then terminate these steps. Set the url. To update href , set the element's href content attribute's value to the element's url , serialized. The href getter steps are:. Reinitialize url. Let url be this 's url. If url is null and this has no href content attribute, return the empty string. Otherwise, if url is null, return this 's href content attribute's value.
Return url , serialized. The href setter steps are to set this 's href content attribute's value to the given value. The origin getter steps are:. If this 's url is null, return the empty string.
Return the serialization of this 's url 's origin. The protocol getter steps are:. If this 's url is null, return " : ". Return this 's url 's scheme , followed by " : ". The protocol setter steps are:. If this 's url is null, then return. Basic URL parse the given value, followed by " : ", with this 's url as url and scheme start state as state override. Because the URL parser ignores multiple consecutive colons, providing a value of " https: " or even " https " is the same as providing a value of " https ".
Update href. The username getter steps are:. Return this 's url 's username. The username setter steps are:. Set the username , given url and the given value. The password getter steps are:. If url is null, then return the empty string.
Return url 's password. The password setter steps are:. Set the password , given url and the given value. The host getter steps are:. If url or url 's host is null, return the empty string. If url 's port is null, return url 's host , serialized. Return url 's host , serialized , followed by " : " and url 's port , serialized.
The host setter steps are:. If url is null or url has an opaque path , then return. Basic URL parse the given value, with url as url and host state as state override. The hostname getter steps are:. Return url 's host , serialized. The hostname setter steps are:.
Basic URL parse the given value, with url as url and hostname state as state override. The port getter steps are:. If url or url 's port is null, return the empty string. Return url 's port , serialized. The port setter steps are:. If the given value is the empty string, then set url 's port to null. Otherwise, basic URL parse the given value, with url as url and port state as state override. The pathname getter steps are:. Return the result of URL path serializing url.
The pathname setter steps are:. Set url 's path to the empty list. Basic URL parse the given value, with url as url and path start state as state override. The search getter steps are:. If url is null, or url 's query is either null or the empty string, return the empty string. Return "? The search setter steps are:. If url is null, terminate these steps. If the given value is the empty string, set url 's query to null.
Let input be the given value with a single leading "? Set url 's query to the empty string. Basic URL parse input , with null, this element's node document 's document's character encoding , url as url , and query state as state override.
The hash getter steps are:. If url is null, or url 's fragment is either null or the empty string, return the empty string. Return " ", followed by url 's fragment. The hash setter steps are:. If url is null, then return. If the given value is the empty string, set url 's fragment to null.
Let input be the given value with a single leading " " removed, if any. Set url 's fragment to the empty string. Basic URL parse input , with url as url and fragment state as state override. This is also used by form submission for the form element. The exception for a elements is for compatibility with web content. To get an element's noopener , given an a , area , or form element element and a string target :. If element 's link types include the noopener or noreferrer keyword, then return true.
Return false. To follow the hyperlink created by an element subject , given an optional hyperlinkSuffix default null :. If subject cannot navigate , then return. Let replace be false. Let source be subject 's node document 's browsing context. Let targetAttributeValue be the empty string. If subject is an a or area element, then set targetAttributeValue to the result of getting an element's target given subject. Let noopener be the result of getting an element's noopener with subject and targetAttributeValue.
Let target and windowType be the result of applying the rules for choosing a browsing context given targetAttributeValue , source , and noopener. If target is null, then return. Parse a URL given subject 's href attribute, relative to subject 's node document.
Otherwise, if parsing the URL failed, the user agent may report the error to the user in a user-agent-specific manner, may queue an element task on the DOM manipulation task source given subject to navigate the target browsing context to an error page to report the error, or may ignore the error and do nothing. In any case, the user agent must then return.
If hyperlinkSuffix is non-null, then append it to URL. Let request be a new request whose URL is URL and whose referrer policy is the current state of subject 's referrerpolicy content attribute. If subject 's link types includes the noreferrer keyword, then set request 's referrer to " no-referrer ".
Let historyHandling be " replace " if windowType is not " existing or none "; otherwise, " default ". Unlike many other types of navigations, following hyperlinks does not have special " replace " behavior for when documents are not completely loaded.
This is true for both user-initiated instances of following hyperlinks, as well as script-triggered ones via, e. Queue an element task on the DOM manipulation task source given subject to navigate target to request with historyHandling set to historyHandling and the source browsing context set to source. To indicate that a resource is intended to be downloaded for use later, rather than immediately used, the download attribute can be specified on the a or area element that creates the hyperlink to that resource.
The attribute can furthermore be given a value, to specify the filename that user agents are to use when storing the resource in a file system. This is to protect users from being made to download sensitive personal or confidential information without their full understanding.
The following allowed to download algorithm takes an initiator browsing context and an instantiator browsing context , and returns a boolean indicating whether or not downloading is allowed:. If the initiator browsing context 's sandboxing flags has the sandboxed downloads browsing context flag set, then return false. If the instantiator browsing context is non-null, and its sandboxing flags has the sandboxed downloads browsing context flag set, then return false.
Optionally, the user agent may return false, if it believes doing so would safeguard the user from a potentially hostile download. Return true. To download the hyperlink created by an element subject , given an optional hyperlinkSuffix default null :. Run the allowed to download algorithm with the subject 's node document 's browsing context and null. If the algorithm returns false, then return.
If parsing the URL fails, the user agent may report the error to the user in a user-agent-specific manner, may navigate to an error page to report the error, or may ignore the error and do nothing. In either case, the user agent must return. Run these steps in parallel :. Let request be a new request whose URL is URL , client is entry settings object , initiator is " download ", destination is the empty string, and whose synchronous flag and use-URL-credentials flag are set. Handle the result of fetching request as a download.
When a user agent is to handle a resource obtained from a fetch as a download , it should provide the user with a way to save the resource for later use, if a resource is successfully obtained. Otherwise, it should report any problems downloading the file to the user. If the user agent needs a filename for a resource being handled as a download , it should select one using the following algorithm.
This algorithm is intended to mitigate security dangers involved in downloading files from untrusted sites, and user agents are strongly urged to follow it. Let filename be the undefined value.
Let resource origin be the origin of the URL of the resource being downloaded, unless that URL's scheme component is data , in which case let resource origin be the same as the interface origin , if any. If there is no interface origin , then let trusted operation be true.
Otherwise, let trusted operation be true if resource origin is the same origin as interface origin , and false otherwise. Let proposed filename have the value of the download attribute of the element of the hyperlink that initiated the download at the time the download was initiated. If trusted operation is true, let filename have the value of proposed filename , and jump to the step labeled sanitize below.
Let filename be set to the user's preferred filename or to a filename selected by the user agent, and jump to the step labeled sanitize below. If the algorithm reaches this step, then a download was begun from a different origin than the resource being downloaded, and the origin did not mark the file as suitable for downloading, and the download was not initiated by the user.
This could be because a download attribute was used to trigger the download, or because the resource in question is not of a type that the user agent supports. This could be dangerous, because, for instance, a hostile server could be trying to get a user to unknowingly download private information and then re-upload it to the hostile server, by tricking the user into thinking the data is from the hostile server.
Thus, it is in the user's interests that the user be somehow notified that the resource in question comes from quite a different source, and to prevent confusion, any suggested filename from the potentially hostile interface origin should be ignored. Sanitize : Optionally, allow the user to influence filename. For example, a user agent could prompt the user for a filename, potentially providing the value of filename as determined above as a default value.
Adjust filename to be suitable for the local file system. For example, this could involve removing characters that are not legal in filenames, or trimming leading and trailing whitespace. If the platform conventions do not in any way use extensions to determine the types of file on the file system, then return filename as the filename. Let claimed type be the type given by the resource's Content-Type metadata , if any is known. Let named type be the type given by filename 's extension , if any is known.
For the purposes of this step, a type is a mapping of a MIME type to an extension. If named type is consistent with the user's preferences e.
If claimed type and named type are the same type i. If the claimed type is known, then alter filename to add an extension corresponding to claimed type. Otherwise, if named type is known to be potentially dangerous e. This last step would make it impossible to download executables, which might not be desirable. As always, implementers are forced to balance security and usability in this matter.
Return filename as the filename. For the purposes of this algorithm, a file extension consists of any part of the filename that platform conventions dictate will be used for identifying the type of the file. For example, many operating systems use the part of the filename following the last dot ". User agents should ignore any directory or path information provided by the resource itself, its URL , and any download attribute, in deciding where to store the resulting file in the user's file system.
If a hyperlink created by an a or area element has a ping attribute, and the user follows the hyperlink, and the value of the element's href attribute can be parsed , relative to the element's node document , without failure, then the user agent must take the ping attribute's value, split that string on ASCII whitespace , parse each resulting token relative to the element's node document , and then run these steps for each resulting URL record ping URL , ignoring tokens that fail to parse:.
Optionally, return. For example, the user agent might wish to ignore any or all ping URLs in accordance with the user's expressed preferences. Fetch request. This may be done in parallel with the primary fetch, and is independent of the result of that fetch.
Based on the user's preferences, UAs may either ignore the ping attribute altogether, or selectively ignore URLs in the list e. User agents must ignore any entity bodies returned in the responses. User agents may close the connection prematurely once they start receiving a response body. When the ping attribute is present, user agents should clearly indicate to the user that following the hyperlink will also cause secondary requests to be sent in the background, possibly including listing the actual target URLs.
For example, a visual user agent could include the hostnames of the target ping URLs along with the hyperlink's actual URL in a status bar or tooltip.
The ping attribute is redundant with pre-existing technologies like HTTP redirects and JavaScript in allowing web pages to track which off-site links are most popular or allowing advertisers to track click-through rates. However, the ping attribute provides these advantages to the user over those alternatives:.
Thus, while it is possible to track users without this feature, authors are encouraged to use the ping attribute so that the user agent can make the user experience more transparent. Their value is a URL , serialized.
This table is non-normative; the actual definitions for the link types are given in the next few sections. In this section, the term referenced document refers to the resource identified by the element representing the link, and the term current document refers to the resource within which the element representing the link finds itself.
To determine which link types apply to a link , a , area , or form element, the element's rel attribute must be split on ASCII whitespace. The resulting tokens are the keywords for the link types that apply to that element. Except where otherwise specified, a keyword must not be specified more than once per rel attribute. Some of the sections that follow the table below list synonyms for certain keywords.
The indicated synonyms are to be handled as specified by user agents, but must not be used in documents for example, the keyword " copyright ".
Keywords that are body-ok affect whether link elements are allowed in the body. The body-ok keywords are dns-prefetch , modulepreload , pingback , preconnect , prefetch , preload , prerender , and stylesheet. New link types that are to be implemented by web browsers are to be added to this standard. The remainder can be registered as extensions. Chrome Android? WebView Android? Samsung Internet? Opera Android? The alternate keyword may be used with link , a , and area elements.
The alternate keyword modifies the meaning of the stylesheet keyword in the way described for that keyword. The alternate keyword does not create a link of its own. Here, a set of link elements provide some style sheets:. The keyword creates a hyperlink referencing a syndication feed though not necessarily syndicating exactly the same content as the current page. If the user agent has the concept of a default syndication feed, the first such element in tree order should be used as the default.
The following link elements give syndication feeds for a blog:. Such link elements would be used by user agents engaged in feed autodiscovery, with the first being the default where applicable. The following example offers various different syndication feeds to the user, using a elements:.
The keyword creates a hyperlink referencing an alternate representation of the current document. The nature of the referenced document is given by the hreflang , and type attributes. If the alternate keyword is used with the hreflang attribute, and that attribute's value differs from the document element 's language , it indicates that the referenced document is a translation. If the alternate keyword is used with the type attribute, it indicates that the referenced document is a reformulation of the current document in the specified format.
The hreflang and type attributes can be combined when specified with the alternate keyword. The following example shows how you can specify versions of the page that use alternative formats, are aimed at other languages, and that are intended for other media:. This relationship is transitive — that is, if a document links to two other documents with the link type " alternate ", then, in addition to implying that those documents are alternative representations of the first document, it is also implying that those two documents are alternative representations of each other.
The author keyword may be used with link , a , and area elements. This keyword creates a hyperlink. For a and area elements, the author keyword indicates that the referenced document provides further information about the author of the nearest article element ancestor of the element defining the hyperlink, if there is one, or of the page as a whole, otherwise.
For link elements, the author keyword indicates that the referenced document provides further information about the author for the page as a whole. The "referenced document" can be, and often is, a mailto: URL giving the email address of the author.
Synonyms : For historical reasons, user agents must also treat link , a , and area elements that have a rev attribute with the value " made " as having the author keyword specified as a link relationship. The bookmark keyword may be used with a and area elements.
The bookmark keyword gives a permalink for the nearest ancestor article element of the linking element in question, or of the section the linking element is most closely associated with , if there are no ancestor article elements. The following snippet has three permalinks.
A user agent could determine which permalink applies to which part of the spec by looking at where the permalinks are given. The canonical keyword may be used with link element. That helps search engines reduce duplicate content, as described in more detail in The Canonical Link Relation. The dns-prefetch keyword may be used with link elements. This keyword creates an external resource link. This keyword is body-ok. The dns-prefetch keyword indicates that preemptively performing DNS resolution for the origin of the specified resource is likely to be beneficial, as it is highly likely that the user will require resources located at that origin , and the user experience would be improved by preempting the latency costs associated with DNS resolution.
User agents must implement the processing model of the dns-prefetch keyword described in Resource Hints. There is no default type for resources given by the dns-prefetch keyword.
The external keyword may be used with a , area , and form elements. This keyword does not create a hyperlink , but annotates any other hyperlinks created by the element the implied hyperlink, if no other keywords create one.
The external keyword indicates that the link is leading to a document that is not part of the site that the current document forms a part of. The help keyword may be used with link , a , area , and form elements. For a , area , and form elements, the help keyword indicates that the referenced document provides further help information for the parent of the element defining the hyperlink, and its children. In the following example, the form control has associated context-sensitive help.
The user agent could use this information, for example, displaying the referenced document if the user presses the "Help" or "F1" key. For link elements, the help keyword indicates that the referenced document provides help for the page as a whole. For a and area elements, on some browsers, the help keyword causes the link to use a different cursor. The specified resource is an icon representing the page or site, and should be used by the user agent when representing the page in the user interface.
Icons could be auditory icons, visual icons, or other kinds of icons. If multiple icons are provided, the user agent must select the most appropriate icon according to the type , media , and sizes attributes.
If there are multiple equally appropriate icons, user agents must use the last one declared in tree order at the time that the user agent collected the list of icons.
If the user agent tries to use an icon but that icon is determined, upon closer examination, to in fact be inappropriate e. User agents are not required to update icons when the list of icons changes, but are encouraged to do so. There is no default type for resources given by the icon keyword. However, for the purposes of determining the type of the resource , user agents must expect the resource to be an image.
The sizes keywords represent icon sizes in raw pixels as opposed to CSS pixels. An icon that is 50 CSS pixels wide intended for displays with a device pixel density of two device pixels per CSS pixel 2x, dpi would have a width of raw pixels. This feature does not support indicating that a different resource is to be used for small high-resolution icons vs large low-resolution icons e. To parse and process the attribute's value, the user agent must first split the attribute's value on ASCII whitespace , and must then parse each resulting keyword to determine what it represents.
The any keyword represents that the resource contains a scalable icon, e. Return for that keyword. Let width string be the string before the " x " or " X ".
Let height string be the string after the " x " or " X ". Apply the rules for parsing non-negative integers to width string to obtain width. Apply the rules for parsing non-negative integers to height string to obtain height. The keyword represents that the resource contains a bitmap icon with a width of width device pixels and a height of height device pixels. Includes more than components to help you create custom emails templates faster than ever before.
While initially, the typeface was associated only with print media, today, it is a crucial element of the digital world. Thanks to embedding functions in CSS that allow using any typeface and massive libraries with free and premium solutions, we witness an explosion of the art of typography.
The area is exponentially expanding. Even though we are already spoilt with choice, designers still come up with new ideas and options that we have never seen before. There are thousands of typefaces in the wild. Each one can be classified into five primary groups: serif, sans serif, script, monospaced, and display. On top of that, dozens of fonts become self-defining. Based on the Vox system — the historical and descriptive nomenclature first published in that is still widely accepted as a standard — you can define other types of typography inside general groups.
For instance,. This classification system helps identify, choose and combine typefaces to display text, put accents, emphasize essential details, and create mood in a harmonious way. Typography is not just about choosing the beautiful font to display text and create a mood for the project. It is much more than that. It underlies the success of every project. The deal is, much like color, typeface styles used in a design have a significant impact on the way a user perceives that design.
Typography design is one of those things that people see and understand first on your website, mobile app, or print media. Therefore, it plays a vital role in producing the first impression, creating a general atmosphere, and conveying a message. For example, people subconsciously prefer fonts like Arial, Verdana, and Comic Sans. Therefore, text set in one of these typefaces may better affect users than others, allowing you to run digital marketing campaigns more effectively.
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To sum up, typography is not only for displaying text; it is a tool for prettifying interfaces, establishing mood, and, of course, realizing marketing strategies.
It can easily break your polished website and scare away all your customers, leaving you with nothing. And on the contrary, when well done, it can take your project to the next level, instill trust, increase conversions and generate revenue.
Therefore, typography is increasingly important. The Psychology of Fonts — Infographic. Before moving to the anatomy of typography, where we will break characters into molecules covering their vital parts and constituents, we are going to dive into the essential typographical design elements to understand better such things as.
Let us define the difference between font and typeface for starters since, quite often, people treat these terms as synonymous, but in fact, they are not. So, who is who? The font is a graphical representation of text character that gives a much deeper notion about the symbol.
It refers to the weights, widths, and styles that constitute a typeface. As a rule, the font is a collection of letters, numbers, punctuation, and other symbols. It includes a basic set of characters and alternate characters non-standard variation of characters. So, it is more a specific term. The typeface is a family of related fonts, which comprises a myriad of characters of varying sizes and weights. It makes up a complete set of types.
So, it is more a general term. In modern typography terminology, these terms are pretty close and related, so it is not punishable to use them interchangeably. However, you should know the difference between them for the sake of clarity. Italic style is a slanted version of a typeface that slants from left to right.
It is used mainly inside the text to emphasize separate words, like words in different languages or reference links. Bold style is an overweight version of a typeface that has more visual weight than the regular one. As a rule, designers use it for headlines or important words inside the text or buttons. Style overview by Juri Zaech. You cannot create a well-balanced and visually appealing design without a well-thought-out and carefully established hierarchy. It is crucial for the design and ipso facto typography.
It performs such vital tasks as:. In practice, the hierarchy can be created using sizing, color, contrast, and alignment.
However, it also manifests through headings of various levels, subheadings, and paragraphs when it comes to typography. Generally, designers use no more than three different levels of typography, where each one has its designation:. Type Hierarchy by Soul Twin Studio. Much like hierarchy, contrast is a powerful tool that can do magic with design and message.
There are five primary areas of its use:. Spectra by Dingbat Co. Whatever grand idea you have in mind, first and foremost, make sure you maintain consistency for your viewers.
Otherwise, you will create room for failure. Inconsistent use of typography design, even within the small project, may cause confusion and frustration. No one likes that. People should see patterns to feel comfortable exploring your content. If they do not see them, they will leave. As a result, you will start to lose your loyal fans and reduce your chance to onboard more prospects. The rule of thumb, stick to your guns. Use the same font styles and establish a consistent hierarchy throughout the place.
People tend to believe that alignment is only about arranging text to the left or right side. At some point, it is true. However, this term means much more than simply moving a block of text to either side of the layout or evenly spreading it across the page. In fact, alignment is a process of unifying text, graphics, and other user interface elements, such as images, videos, sliders, etc. When it comes to typography, traditionally, you can align the font in four ways: right, left, centered, and justified.
Thanks to modern features in CSS, now you can align text whichever way you want. However, it is important not to sacrifice the primary purpose of the text alignment, aka reinforcing the harmony and securing good readability. Types of Web Alignments. Much like typography, color is the first thing that people notice. What is more, let us be honest, typeface cannot exist without color.
Color makes it visible literally, and that is not all. The proper hue can easily improve the legibility of characters, make the text stand out from the crowd, and even create the proper tone for the message. In addition, studies show that color has the capability to trigger shopping behavior, meaning it stands behind high conversions. Therefore, you cannot take it lightly. You need to put lots of thought when choosing the right hues for your typography design.
Over Types by Andrew Footit. Whitespace is one of the most underestimated elements of design. Quite often, people consider the use of white space as wasted space.
However, it is quite the opposite. The proper use of white space ensures an excellent user experience and a great readability experience. It helps to balance design elements and better organize content to improve the visual communication experience. Whitespace is a general term. Do not take it literally: it is not only white.
It can be any color or even a texture or background image. It refers to the space around the text, letters, graphics, objects, etc. It includes margins, paddings, and blank spaces. It is also enhanced with 30 advanced OpenType features and kerning for all languages.
NaNa Arabic is a new creation of Naghi Naghashian. This innovation is a contribution to the modern Arabic fonts, giving the font design of Arabic letters real typographic arrangement and providing greater typographic flexibility. This step was necessary after more than two hundred years of relative stagnation in Arabic writing style.
It also includes proportional and tabular numerals for the supported languages. The design of this font family is inspired by two classic scripts: Kufic and Naskh. It comes in 5 different weights ranging from Light to Heavy which extends its usage capabilities considerably.
The design is mono-linear and with the typical geometric construction associated with the Kufi style. Its usage can vary from headlines to logos to packaging. Given its large counters, it can function quite well in very small sizes too. Its pattern is quite homogenous, so it is not recommended to use this for whole paragraphs.
The character set supports Arabic, Persian, and Urdu and also includes Basic Latin letters font styles. The motivation behind the typeface was to create a neutral and carefully crafted Arab fonts family that can be used on many different applications. Swissra also aspires to tribute the experience of Swiss graphic design and pass it on to the Arabic graphic design scene.
Swissra features sharply cut terminals, which are either horizontal or vertical. It also features closed apertures and a high x-height. It comes with eight weights, that range from thin to black and makes an excellent Arabic fonts download. Following the great success of Swissra, the condensed Arabian style font cut was designed on the same principles of Swiss graphic design. Originally Swissra was designed to create a neutral and carefully crafted Arabic font family that can be used on many different applications.
Now it creates even more possibilities to help designers in applications such as signage and editorial design where the condensed cut is needed. The typeface is one of very few Arabic condensed typefaces. Swissra Condensed comes in eight weights which range from Ultralight to Black.
Abdo Master is a geometrical Arabic font style. The combination of modern Kufi and Geometrical styles and varying between straight and curved parts made it a beautiful typeface appropriate to the titles and text, and able to meet the desire of the user in the design of ads and modern designs of various types of audio and visual.
This typeface supports Arabic, Persian, Urdu and Kurdish variants and it is available in five weights: light, regular, medium, bold and black.
They are refined with enhanced legibility and are ideally suited to advertising, extended texts in magazines, newspapers, book, and publishing, and creative industries, meeting the purposes of various designs for all tastes. Mada is An Arabian font for desktop applications, for websites, and for digital ads. Mada font family contains two weights: regular and bold. The font includes a design that supports Arabic and Latin languages. Mada typeface comes with many OpenType features including stylistic sets.
The typeface comes with an extensive set of ligatures and OpenType features such as swash and stylistic alternates. Arabic, Farsi, Urdu, in addition to Kurdish are supported. Abdo Line is a simple Naskh font. It provides one of the best Arabic fonts for books and magazines. Accurate design and clarity of reading and writing space-saving, it comes in sixth weights: Thin, Light, Regular, Bold, Heavy and Black.
This is an OpenType Font supporting Arabic, Persian, Urdu Languages and compatible with the various operating systems and modern software. It is useful for book titles, creative designs, and modern logos. Also, it is used when a contemporary and simple look is desired that can fit with the characteristics of Kufi fatmic where horizontal parts are equal than vertical ones.
The font is based on Kufi Fatmic calligraphy along with some derived ideas of decorative fonts, maintaining the beauty of the Arabic font and its fixed rates. Undoubtedly, the insertion of curved ornament in some parts adds more beauty and fascinating diversity in the flow line between sharp, soft and curved parts. This font supports Arabic, Persian, Pashtu, Kurdish Sorani, Kurdish Kirmanji and Urdu, consisting only one weight which can add to the library of Arabic Kufic fonts contemporary models that meet with the purposes of various designs for all tastes.
They were living on the coastal areas of Palestine, Lebanon, and Syria. Since they were traders and they were sailing throughout the Mediterranean, their middle eastern font had an influence on all the cultures and nations in the Mediterranean. The Middle East was located at the center of the Ancient World, which also played a big role in the spread of the alphabet, and this is how the Phoenician alphabet is the mother of both Latin, and Arabic scripts, which are used for Arabic fonts today, as a base.
You will find anything, from an Arabic style font to Arabic script font, and even Arabic calligraphy fonts as well. Nowadays, most of the text typefaces that are available are based either on the Thuluth or the Naskh style. Older styles, such as Diwani, Maghrebi, and Kufi, are found in display typefaces. We will discuss all of them below. Back in BC, the early alphabet had 22 consonants and no capital letters, and it was written from right to left. It was born in Byblos, on the coast of Lebanon.
In BC, the Aramaic alphabet originated from the Phoenician one. In AD, the Syriac alphabet was created in Mesopotamia, and it originated from the Aramaic and had 22 letters.
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